McDonald’s restaurants in Europe will soon be swapping the chain’s legendary “service with a smile” with “service with a beep.” European McDonald’s restaurants are preparing to replace cashiers with touch screen computers at terminals where customers will be able to order up their hamburgers and fries and pay with credit cards…
The touch screen method of ordering will improve efficiency and make the average transaction three to four seconds faster for each customer, Steve Easterbrook, president of the European branch of McDonald’s, told the Financial Times.
